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Predicting User Intentions: An Extension Of Technology Acceptance Model For Online Banking
Author: Eddie Kh Yeung, Joey Cy Chan, Kitty Ck Tse
Publisher: Yeung Eddie
30 pages
One time payment: $4.00
Required subscription: Essay
Language: English
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Description:

Advanced information technology supports a shift in the means of user consumption of banking services. In this study, researchers integrate the technology acceptance model as well as the theory of planned behavior to explain the factors that influence the intention of using online channel for banking services. The enhanced model was empirically evaluated using survey data collected from 200 current online banking users that had a certain level of consumption of online banking services in the past 14 days at the time respondents took the survey.

According to the research results, determinants of the technology acceptance model represented by perceived ease of use and perceived usefulness are the major factors influencing the intentions of using online banking. Meanwhile, perceived ease of use is found to have significant influence on perceived usefulness. In addition, the theory of planned behavior represented by self-efficacy of technology is found to have significant influence on intention towards banking online. However, the results do not show a significant influence of theory of reasoned actions represented by perceived site quality and security and privacy concern on users’ intentions to use online banking. Demographic factors including years of Internet usage and gender are found to significantly influence perceived self-efficacy of technology, which could in turn affect the intention toward use of online banking.

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